Sightline Coffee Welcomes Polsinelli Atlanta's Summer Associates
Most office coffee catering is an afterthought — urns and paper cups. So when Polsinelli Atlanta's regional marketing manager booked Sightline Coffee for a summer associate welcome event, she came with a specific ask: print each intern's face directly onto their latte.
We delivered — and it set the tone for the whole summer.
Client: Polsinelli Atlanta (Law Firm)
Location: One Atlantic Center, West Peachtree Street NW, Midtown Atlanta
Event Type: Corporate Coffee Catering — Summer Associate Welcome
Guest Count: 60+ office staff, honoring 4 summer associates
Service Duration: 2 hours
Drinks Served: Custom latte-printed espresso bar, featuring house-made black sesame and vanilla bean syrups
Special Feature: Latte printer, custom-branded mobile coffee cart, and Polsinelli-branded cups on hot and iced drinks
Why Personalization Sets Coffee Catering Apart
Standard corporate coffee catering in Atlanta rarely goes beyond drip urns and a sleeve of cups. A latte printer changes that. Printing each summer associate's face on their own drink turned a routine welcome into something people photographed and talked about — a small detail that told four incoming interns they'd been noticed before they touched a single case file.
For firms competing to recruit top law students, that's the differentiator: coffee catering built around personalization, not just caffeine.
A Reflection of Polsinelli's Culture
Summer associate season is a recruiting pitch as much as an internship. Polsinelli's investment in a personalized coffee bar said something about how it treats people, not just clients.
That showed clearest with attorney Ross Burris III, whose printed latte he posted to Instagram with a caption that doubled as wordplay on the firm's own tagline: "What a latte should be." When internal culture and brand voice land in the same joke, that's identity lived out — down to the coffee cart.
Why This Format Works
Instant shareability. A face in latte foam gets photographed before it's sipped — free, authentic marketing no branded napkin can match.
House-made flavors elevate the everyday. Black sesame and vanilla bean, made from scratch, gave the event a specialty coffee shop feel inside an office building.
Branding reinforced twice. Polsinelli-logo cups and a bold, branded cart kept the firm's identity visible across the room and in every hand.
Built real connection points. Sixty staff and four honored associates had a shared reason to gather, trade stories, and talk about the return to school.
Earned a repeat booking. Polsinelli brought us back weeks later for the associates' going-away event with a new coconut cream latte — guests came back for seconds, at least six of them.
This kind of personalized touch isn't unique to law firms — see how we delivered a similar experience at Aetna's insurance conference at Porsche Atlanta Northwest.
Planning Coffee Catering for a Corporate or Law Firm Event in Atlanta?
Sightline Coffee is a mobile coffee cart and espresso catering company serving law firms, corporate offices, and professional teams across Midtown, Buckhead, West Midtown, Decatur, Alpharetta, Sandy Springs, and beyond — including custom latte printing for a personalized touch.
